Social Media Week Takeaways
Conferences and seminars are a great reminder that you are not on your own. They can be inspirational, energizing, create opportunities to connect with the community and develop ideas. Earlier this month, the Economic Development Authority and Office of Economic Development attended Social Media Week Fairfax (SMW), a news platform that explores how social media and technology change business, society, and culture.
The panel discussions at the conference were truly insightful and provided tips and tools to apply to digital strategies. Inspired by the event, we put a list together of our top takeaways to apply to your next social media campaign.
- Authenticity matters – Authenticity was probably the biggest theme at the event. When connecting with your audience remember to always be consistent and authentic.
- Know your audience – Use insights, analytics, comments, and questions to engage and understand your customers. Once you know your audience, creating content that is relevant and effective is easier.
- Embrace videos – Amplify your marketing strategy with Facebook Live and videos. Videos also provide a way of creating meaningful and engaging content and help differentiate your brand.