Fairfax City Economic Development
10300 Eaton Place, #235, Fairfax, VA 22030
FOR IMMEDIATE RELEASE
December 13, 2023
Serving Up Excitement: Down the Line Sports Center Approved to Bring Pickleball Buzz to Fairfax City
Transforming Vacancy into Vibrancy in the Heart of Old Town with a New Pickleball Facility, Replacing the Former Courthouse Plaza CVS
FAIRFAX CITY, VA, DEC. 13, 2023– Fairfax City Economic Development (FCED) announces today a transformative project following the City Council’s approval of a special use permit for Down the Line Sports Center. This marks a significant leap towards invigorating Old Town Fairfax and fostering a sense of community through the introduction of a premier pickleball facility.
Mayor Catherine S. Read was enthusiastic about supporting this project, recalling the advocacy of local pickleball players at the Green Acres Center. “Former Fairfax City Council Member Janice Miller has led the charge in expanding pickleball courts here in Fairfax City and we have delivered a solution that works no matter the weather,” stated Mayor Read. “That value is made greater by the fact many residents can walk there or take the free CUE bus.”
The green light for this project signifies more than just the elimination of a former vacant space; it symbolizes a strategic investment in community well-being and recreational diversity. Down the Line Sports Center will replace the former Courthouse Plaza CVS, an attractive location across from The Flats on University. This will transform the location into a hub of activity that aligns perfectly with Fairfax City’s commitment to community progress.
“This is an exciting new chapter for Down the Line Sports Center, and we are thrilled to bring our first location to the heart of Old Town,” said Jenni Bae, owner of Down the Line Sports Center. “Our vision is to create a space where patrons of all ages can come together, play, and connect. We’re grateful for the support of the City Council, Fairfax City Economic Development, and the Façade and Interior Improvement Grant program for making this dream a reality.”
“The approval of Down the Line Sports Center exemplifies FCED’s commitment to revitalizing Old Town Fairfax, by transforming a once-vacant space into a vibrant community asset,” said Christopher Bruno, director and CEO of Fairfax City Economic Development. “I am grateful to the EDA for developing and funding programs that help FCED attract and retain quality tenants, sustaining a vibrant commercial center.”
The use of the Façade and Interior Improvement Grant (FIIG) program to support Down the Line Sports Center’s decision to locate in Fairfax City further underscores FCED’s dedication to attracting quality tenants and ensuring the success of projects that contribute to the City’s economic and cultural growth.
By replacing this vacant space with the Down the Line Sports Center, Fairfax City is not just creating a recreational venue; it’s crafting a community space that fosters engagement, activity, and a shared sense of purpose. The collaborative approach of Down the Line Sports Center, evident in its commitment to partnerships with local organizations, GMU, and community groups, enhances the overall impact of the business.
The approval of the special use permit by the City Council for Down the Line Sports Center is a monumental step toward creating a more vibrant, inclusive, and active Fairfax City. This project aligns seamlessly with the city’s goals of economic development, community engagement, and the revitalization of Old Town.
To learn more about the FIIG program and other incentives provided by Fairfax City Economic Development, please visit fairfaxcityconnected.com.
About Fairfax City Economic Development
Fairfax City Economic Development is a collaboration between the Fairfax City Economic Development Office and the Fairfax City Economic Development Authority, an independent agency administered by a commission appointed by the City Council to promote economic development activity within Fairfax. Fairfax City Economic Development helps attract businesses to the city, encourages and develops programs that foster connections between businesses, residents, and visitors of Fairfax City, and spearheads innovative programs and strategies devoted to positioning Fairfax City as an ideal location to start, grow, and scale a business. It is a founding member of the Northern Virginia Economic Development Alliance. Learn more at fairfaxcityconnected.com.
PR & Marketing Manager
Fairfax City Economic Development